How Genderless Beauty Brands Are Growing?

Like a gender-reveal party in overturning, much of the beauty plus genderless beauty brands industry is cutting ties with rigid marketing plus branding, moving towards a market that focuses on gender-neutral beauty. A cleanser functions as well on a man’s skin as it does a woman’s, so why isolate half the consumer base?

Makeup and men's beauty tips can be fun or practical and can serve the intention of any wearer, despite of gender expression. Why continue the myth that only women can use it, and exclusively out of necessity?

Conventionally makeup plus beauty products have been exclusively focused on a very narrow view of the ‘ideal consumer’ – a cis woman customer, frequently white and (ironically) young. So why have beauty brands been ignoring the respite of the population for so long, when those very people present an outstanding occasion for making more money?

The answer is a complex one, wrapped up in conventional gender roles, a decades-old study that shows that the mainstream of procuring decisions are made by women and, quite honestly, no good alternatives for those who sit outer the stereotypes.

Over the previous year, however, we have seen a vast increase in gender-neutral beauty brands taking on the market – from the better players to more niche brands.

And this newest shake-up isn’t just about makeup – gender-neutral promotion is also upsetting the wider beauty industry, moving quickly into spaces like everyday skincare, anti-aging, hair, and perfume. Even traditional luxury brands like Chanel have moved into a ‘makeup for men’ room, while Louis Vuitton just released its first unisex fragrance.

And as gender variety becomes gradually more visible, and conventional stereotypes begin to soften, this kind of gendered marketing starts to look obsolete and out of touch.

Source: https://www.verygoodlight.com/